Management Innovation Express (Core Course Series for Self-Study Textbooks of MBA)

Author: Gan Huaming
Publisher:
Publish Date: 2003-05-01
Features: MBA (Master of Business Administration, Master of Business Administration), known as "management elites" and "heroes of the business world." It is a high-level, applied management program aimed at corporate professionals, serving as the backbone of global business leaders. Since its inception, MBA has attracted worldwide attention and has strongly appealed to the discerning minds in China, especially the younger generation. With the integration of the world economy and the intensification of international competition, the demand for senior management in Chinese enterprises has shown strong momentum, with approximately 1.5 million senior managers needed during the 10th Five-Year Plan period. MBA education has become a crucial channel for cultivating high-level management talent in China, and the number of people seeking MBA education has been steadily increasing. Statistics show that in 2001 alone, over 40,000 people applied for MBA programs. However, in China, MBA education has only a history of about 10 years, and so far, only 56 institutions are qualified to award MBA degrees, training only about 8,000 MBAs annually. Due to the objective constraints of China's existing educational resources, most aspiring MBAs cannot take time off to pursue their studies in formal institutions. They can only study MBA courses while working. They yearn for a set of self-study MBA textbooks. To meet the urgent needs of these dedicated individuals, we have specifically organized the writing of this "MBA Self-Study Textbooks (Core Curriculum Series)," including "Rapid Financial Management," "Rapid Human Resource Management," "Rapid New Product Management," "Rapid Marketing Management," "Rapid Production Management," "Rapid Strategic Management," "Rapid Management Methods," "Rapid Management Innovation," "Knowledge-Based Entrepreneurship," and "MBA Core Curriculum Self-Study Outline." This series of textbooks, which comprehensively covers the most common and applicable knowledge in business management, is specifically designed for self-study and is particularly suitable for independent learners. To facilitate self-study, the book highlights important definitions, theorems, principles, and principles, with emphasis marked below key sentences—, and emphasis marked beside key figures Z, all printed in red. This approach helps learners grasp the key points, understand the core concepts, deepen comprehension, master the material, internalize the knowledge, retain it, recall it, and apply it effectively, promoting practical use, flexibility, innovation, and excellence in creation. The times call for outstanding entrepreneurs, and businesses crave exceptional professional managers. MBA education is the world's leading program for cultivating entrepreneurs and..