MBA Self-Study Textbook -- Rapid Marketing Management (Volume 1 and 2)

Author: Gan Huaming
Publisher:
Publish Date: 2003-05-01
Features: This book encompasses the most common and applicable knowledge in business management, specifically designed for self-study. It systematically introduces the essence of the MAB course, laying a knowledge foundation for becoming entrepreneurs and professional managers. It includes topics such as an introduction to marketing management, market structure and behavior analysis; market research and selecting marketing opportunities; marketing mix strategies, etc.