Business model transformation

Author: Zheng Shiming
Publisher:
Publish Date: 2006-07-01
Features: The book "Business Model Transformation" starts with the question "What is a business model?" as its logical premise. It begins by discussing the transformation of business models in the retail industry, analyzing the internal and external mechanisms of its evolution, providing readers with a preliminary concept of "business models." It also conveys an important viewpoint—that the transformation of business models is the core source of competitive advantage for businesses. The author employs Michael Porter's Five Forces Theory and Value Chain Theory to explain how to conduct business model transformation. Starting from the various attributes inherent in business models, the book offers a completely new classification of business models. In the process of integrating economic phenomena with economic theory, it uses simple and easy-to-understand economic theories to explain the manifestation of business model transformation, further expanding the scope of Value Chain Theory. The book selects representative business models and uses rich case studies as evidence to research business model transformations across various industries. After analyzing business models from both theoretical and practical perspectives, the final section emphasizes the concept of "change." Should businesses change? When should they change? The book boldly predicts the trends of business model transformation and explores how to create business models that lead the transformation.