Water Margin Business School

Author: Luo Baolin
Publisher:
Publish Date: 2006-07-01
Features: In today's market economy era, the great wisdom and courage demonstrated by the heroes of Liangshan during the creation of Liangshan hold equally important reference significance for business leaders in managing enterprises. To this end, we have compiled this book. From the perspective of modern business management, it selects classic excerpts from Water Margin and explores the wisdom of business warfare embedded within them, supplemented by numerous real-world business warfare examples for practical application and vivid illustration. This fully demonstrates the practical value of Water Margin in the modern business arena. The book is divided into six chapters, each elaborating on aspects such as organization, talent, strategy, management, operations, and marketing. Each chapter is further divided into sections, with each section comprising three parts: the original text from Water Margin, a brief analysis of the events, and business lessons. The language of the book is concise, easy to understand, and profound yet accessible. The arguments are well-supported by classical references and draw parallels to broader concepts, blending traditional charm with contemporary insights. It is a captivating and enlightening read, leaving readers in awe and admiration—a rare gem as a business management classic.