Photoshop CS2 Advertising Gallery-(Includes 1 CD)

Author: Huang Xin, Li Xiaojú / Country: Mainland China
Publisher:
Publish Date: 2006-07-01
Features: This book is a mid-to-high-level advertising design resource tailored for advertising designers. It provides detailed and precise explanations of common advertising formats in the current market. The book covers ten major advertising design categories, including corporate interior design, publication cover design, pharmaceutical industry advertising, food and beverage advertising, home appliance advertising, digital product advertising, automotive advertising, newspaper advertising, cosmetics advertising, and social public welfare advertising. Each chapter includes 2–5 outstanding advertising design examples, with comprehensive and thorough content that perfectly blends art and commercial advertising design. The examples in this book are all original designs, with some already applied in real-world commercial operations. Each case is preceded by case analysis and explanation, guiding readers to conceptualize before designing, followed by detailed instruction with numerous tips and "Key Point Cards." If readers encounter issues during design, they can quickly find the explanation by referring to the corresponding "Key Point Cards" in the "Appendix A.pdf" file on the accompanying CD-ROM. At the end of each chapter, there are interactive questions for readers to engage with, allowing them to promptly identify issues and assess their learning progress. The detailed answers to these interactive questions can be found in the "Appendix B.pdf" file on the CD-ROM. The accompanying CD-ROM includes example materials and final effects from the book, along with a bonus collection of brush styles and font files created by the authors. This book is suitable for advertising designers and enthusiasts, as well as students and professionals in related fields seeking to expand their knowledge and industry experience.