Modern hotel management

Author: Cheng Xudong
Publisher:
Publish Date: 2006-07-01
Features: This book introduces and elaborates on the general overview of modern hotels, basic theories of hotels, hotel organization and management, hotel service quality management, hotel catering management, hotel room management, hotel financial management, hotel marketing management, hotel human resource management, hotel equipment management, and the development trends in the hotel industry from a brand-new perspective. The book is characterized by its practicality and innovation, with a systematic and complete theoretical framework, clear thinking, and the use of classic cases to emphasize the integration of theory and practice. In addition to serving as a textbook for tourism management programs in higher vocational and technical colleges, this book can also be used as a professional textbook for higher tourism vocational education and self-study examinations, as well as a training and reference book for hotel industry management personnel.