Excel Market and Sales Management Case Studies - (1CD)

Author: Li Gang
Publisher:
Publish Date: 2006-06-01
Features: This book introduces the application of Excel in corporate market and sales management in a step-by-step and progressive manner. The book is divided into 9 chapters, covering topics such as product sales data management, sales data classification and summarization, corporate loan and collection analysis, corporate cost-volume-profit analysis, sales forecasting analysis, market surveys, sales business decision-making, sales data management systems, and product sales data organization. The accompanying CD-ROM provides an introductory course on Excel, as well as the source files for all the examples in the book. Readers can import the source files into Excel for practice or modify and apply them to real-world scenarios. This book is suitable for users of various versions of Excel, office computer users, and intermediate to advanced computer enthusiasts. It can also be used as a textbook for college-related majors and for Excel training courses.