Advertising survey

Author: Shu Yongping (Editor-in-Chief)
Publisher:
Publish Date: 2006-06-01
Features: This book includes the following content: Introduction to Advertising Research, Organization of Advertising Research, Advertising Client Research, Advertising Environment Research, Sampling Operations in Market Research, Questionnaire Design in Market Research, Interview Communication in Market Research, Statistical Analysis of Research Data, Experimental and Observational Methods for Advertising Effect, Advertising Media Research, Measurement of Advertising Effect, Writing Research Reports.