Management - Principles and Methods (4th Edition)

Author: Zhou Zengduo
Publisher:
Publish Date: 2005-11-01
Features: Management is one of the most rapidly developing and significantly impacting sciences in modern history, profoundly influencing socio-economic development. Faced with the trend of the times calling for management, the author comprehensively and systematically discusses the principles and methods of management. The third edition of this book is divided into seven parts: General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Analysis, totaling 22 chapters. In addition to the General Theory, the author summarizes and absorbs the essence of management thoughts and methods established by people from all over the world in socio-economic activities. At the end of each chapter, there are cases, reflection questions, reading tips, and discussion questions, emphasizing the principles of system, human-centric, responsibility, and efficiency in management, and using this innovative approach to guide the development of the entire book's content. Management is one of the most rapidly developing and significantly impacting disciplines in modern history. Faced with the trend of the times calling for management, the author comprehensively and systematically discusses the principles and methods of management.
The third edition of this book is divided into seven parts: General Theory, Decision Making, Organization, Leadership, Control, Innovation, and Comprehensive Case Analysis, totaling 22 chapters. In addition to summarizing and absorbing the essence of management thoughts and methods established by people from all over the world in socio-economic activities, there are cases, reflection questions, reading tips, and discussion questions at the end of each chapter, emphasizing the principles of system, human-centric, responsibility, and efficiency in management, and using this innovative approach to guide the development of the entire book's content.
This book is a textbook designed for faculty and students of management and economics majors in colleges and universities. It is also suitable for training of management cadres, plant managers, and factory directors. It is one of the "University Management Textbook Series" published by Fudan University Press.