Okay, here is the translation following your instructions: Exhibition and Conference English

Author: Ding Hengqi, Li Xin, Bai Jing / Country: Mainland China
Publisher:
Publishing Date: 2006-06-01
Features: In China, the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is a emerging sector that started relatively late but has developed rapidly. The development prospects of the MICE industry are very broad, making it one of the top ten industries with the greatest potential for development in the next decade. At international exhibitions, whether going out or bringing in, English is used as the working language, involving a large number of professional terms and vocabulary, which is a test for both organizers and participants. This book aims to cultivate learners' oral and written English communication skills for organizing international exhibitions, thereby enhancing the competitiveness of the domestic MICE industry!
The book "Exhibition English" aims to cultivate learners' oral and written English communication skills for organizing international exhibitions. The book consists of 15 units, each comprising three parts: Reading, Questions and Answers, and Exercises. The reading section primarily introduces knowledge about internationally renowned exhibitions in English and covers important domestic exhibition activities. The questions and answers section can be used for oral practice, focusing on experience in exhibition organization and participation. The exercises section includes reading comprehension and English-Chinese and Chinese-English translation skills.
The difficulty level of the book is moderate, making it suitable as a textbook for students of international economic and trade majors, a teaching material for professional training courses, or a reference book for exhibition promoters and translators. The texts and questions and answers sections in the book are adapted from relevant materials found online.