Introduction to Business (Higher Education Edition) Companion Book

Author: Wang Yanxi
Publisher:
Publish Date: 2006-06-01
Features: Since its publication in January 2002, the book "Introduction to Business" has been highly favored by readers. Many universities and colleges across the country use it as a supplementary professional English textbook for postgraduate students, undergraduate students majoring in international trade and economics, non-international trade and economics majors, and other outward-oriented students and professionals in international trade and economics. This textbook is taught in English and comprehensively, systematically, and concisely introduces the operation and management of business enterprises under a market economy system. It focuses on explaining the business procedures and key English terms, concepts, and vocabulary related to corporate environment, management and operation, financial and accounting, legal and insurance aspects. The book mainly includes eighteen units, each consisting of four parts: Learning Objectives, Glossary, Background Knowledge and Notes to the Text, and Supplementary Exercises and Keys. This book is comprehensive in summary, rich in content, diverse in exercises, practical and flexible, interpreting basic professional concepts, text content, international trade knowledge, and cases from multiple levels and angles to help learners further understand and master the knowledge they have learned, better grasp the essence of the text, and promote its development in practice. The book is taught in English and comprehensively, systematically, and concisely introduces the operation and management of business enterprises under a market economy system. It focuses on explaining the business procedures and key English terms, concepts, and vocabulary related to corporate environment, management and operation, financial and accounting, legal and insurance aspects.