Cultural Industry Management

Author: Xu Haoran
Publisher:
Publish Date: 2006-07-01
Features: This book discards the traditional approaches to the classification study of cultural industries and adopts a management perspective, utilizing economic concepts to comprehensively elaborate on policy management, market mechanism management, environmental management, and human resource management in the cultural industry. It focuses on introducing the policy situations of China's media industry, art industry, tourism industry, and advertising industry, analyzes the pressing contradictions in China's cultural market, and through consumer behavior analysis, explores the patterns and characteristics of cultural consumption. The book is richly illustrated with over a hundred images and tables, adding significantly to its academic value.