Advertising and Consumer Psychology

Author: None
Publisher:
Publish Date: 2005-05-01
Features: This book is part of the Applied Psychology Series, titled "Advertising and Consumer Psychology." It is divided into four parts and fourteen chapters, covering topics such as market segmentation and advertising positioning, cultural factors and consumer behavior, consumer personality and self-concept, and more. The book is comprehensive, well-organized, and possesses a certain scientific, systematic, theoretical, and academic nature, making it a valuable reference for relevant professionals.