Inspiring Small Ideas, Great Achievements in Your Life

Author: Yu Tian / Country: Mainland China
Publisher:
Publish Date: 2006-06-25
Features: Open the slightly ajar door of wisdom, capture the wise spirit hidden in small stories. The content of this book focuses on fields relatively unfamiliar to young readers, such as mining, commerce, and finance, with an emphasis on telling character-driven stories. It aims to offer young readers a delightful and nourishing meal, where a drop contains the ocean, and the small reveals the great. In a relaxed reading experience, there is a fresh sense of enjoyment, and without realizing it, you light a lamp in your heart. It enlightens your life, showing that wisdom lies in the small, and great intelligence is hidden within. It is dedicated to children, spanning the past and present. All stories in this book are phonetically annotated, allowing more young readers to share the wisdom stories. Young friends who read this and think deeply about it will gain valuable knowledge and inspiration.
The content of this book focuses on fields relatively unfamiliar to young readers, such as mining, commerce, and finance. Through numerous vivid and interesting stories, it spreads related knowledge to young children, helping them understand and recognize more accomplished figures, and inspiring and educating them in the process. The book primarily tells stories of people and events, striving to move readers with facts, and all the lessons are embedded in the storytelling process.
There are no secrets. Nestlé is a large food group with annual sales of $36 billion. Its production and sales of bottled water, candy, condensed milk, frozen foods, baby food, and instant coffee have always been at the world's forefront. It grew from a small enterprise into today's giant in the food industry, as stated by the General Manager of Nestlé Taiwan, Mr. Yen: "There are no secrets—just hard work."
Nestlé was founded by the German Henry Nestlé in 1867 as a small dairy company. Based on his strong interest in baby food, Henry developed a milk-based formula for infants who could not be breastfed. The product immediately saved a two-week-old infant who refused to drink breast milk. One year after Nestlé was launched, the company added a nest as a decorative element next to the product name, aiming to associate "Nestlé" with "Nest" in the minds of consumers, so that seeing a nest would remind them of baby food. This strategy was incredibly successful. In fact, the nest itself is a symbol rich in emotion. People from any country or region can associate it with safety, responsibility, warmth, motherly love, and natural food when they see this trademark.
In 1875, the company sold 500,000 boxes of condensed milk. Nestlé grew through mergers and acquisitions. In 1905, it merged with its strong competitor, Anglo-Swiss Condensed Milk Company, taking a step toward becoming a global enterprise. In 1929, it completed the absorption and merger of Peter Chocolate Company (inventor of milk chocolate), Koehler Company, and Keller Company (creator of Swiss chocolate), making chocolate one of Nestlé's main products. In 1947, it merged with American Food Company, making Nestlé a comprehensive food enterprise producing milk, chocolate, instant coffee, and ready-to-eat soups. By 1970, Nestlé had consolidated its European market and became the second-largest company after Unilever. Subsequently, it merged with several domestic companies, such as Liebig Company (canned food), Stauffer Company (frozen foods), and Sanwa Company (comprehensive food), shocking the global food industry.
In the 1980s, Nestlé aggressively acquired a series of world-renowned food companies. In 1985, it acquired Carnation Company, a producer of condensed milk and snacks, making Nestlé a giant in the American food industry, with sales of $6.5 billion in the U.S. in 1988. The current General Manager of Nestlé, Mr. Mousset, has set his highest goal in Western Europe. In 1992, the establishment of a true common market in Western Europe brought unprecedented opportunities and challenges to Nestlé. In 1988, Mousset decisively acquired two companies for $6 billion: Runtz Company, a British chocolate producer, and Buitoni Company, an Italian pasta producer. The merger with Runtz Company propelled Nestlé from fourth place to in the world candy industry, with candy sales reaching $4 billion in 1989. P51-53