Brand China Television

Author: Li Lintao, Wu Xiue'e / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features:
This is a monograph that goes beyond the scope of journalism and communication studies, conducting research on television media operations from multiple perspectives such as economics, management, and marketing.
This is a monograph that breaks through the limitations of institutional perspectives, treating television media as a true market entity for study.
This is a monograph that departs from the purpose of purely theoretical research, dedicating itself to serving the practical needs of television media operations.