Marketing innovation capability

Author: (USA) Levinson
Publisher:
Publish Date: 2006-07-01
Features: This book elaborates on the new key to unlocking marketing innovation—the communication element. A communication element is essentially a symbol or signifier representing complex ideas. By reading this book, readers will learn how to harness their creativity and design outstanding communication elements. Through various examples of communication elements from both positive and negative perspectives, the author teaches readers how to create engaging marketing materials, thereby guiding businesses toward success in increasing sales, reducing marketing costs, and enhancing market share. In this book, apart from revealing the 50 reasons why people shop, the author also analyzes the top ten marketing myths, points out the ways to make marketing messages evoke hope, surprise, and urgency, and elucidates many wise and inspiring marketing concepts that can help readers achieve substantial profits with ease. This book is suitable for business managers, marketers, advertising designers, and those interested in the field of marketing innovation. This book elaborates on the new key to unlocking marketing innovation—the communication element. A communication element is essentially a symbol or signifier representing complex ideas. By reading this book, readers will learn how to harness their creativity and design outstanding communication elements. Through various examples of communication elements from both positive and negative perspectives, the author teaches readers how to create engaging marketing materials, thereby guiding businesses toward success in increasing sales, reducing marketing costs, and enhancing market share.