Case Analysis of Enterprise Culture Construction

Author: Luo Changhai et al.
Publisher:
Publish Date: 2006-07-01
Features: The author provides an in-depth analysis of the corporate cultures of 19 outstanding companies. Among them are well-documented Chinese, American, and Japanese companies frequently mentioned in corporate culture literature, as well as less-discussed German, British, Dutch, and Finnish companies. Thirteen of these companies are part of the Fortune Global 500, while the remaining six, though not yet in the 500, are successful enterprises with excellent cultures. Each of their corporate cultures has distinct representative significance, serving as a reference for entrepreneurs aiming to stand out in market competition. This book is widely applicable, catering to various types of executives, students with reading abilities, individuals aspiring to entrepreneurship, as well as all readers interested in businesses or culture. It can provide enlightenment to a broad audience. As a classic reference guide for building corporate culture, this book is particularly suitable for corporate group purchases.