Author: Pan Helin / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book covers a wide range of classic cases from the Harvard Business School's strategic management curriculum. Based on a carefully refined strategic research framework, it provides in-depth analysis of 50 fascinating examples of strategic management and operations, illustrating the subtle art of applying strategy in practice. The book introduces the strategic thinking and successes and failures of world-renowned and successful companies such as IBM, Disney, NEC, Walmart, and Motorola. Strategic management is the topic in business management closest to advanced practice. Strategic decisions not only involve a broad scope of thinking but also have far-reaching impacts, considering extremely complex factors and undergoing highly dynamic processes. As a result, the concepts encompassed in strategic management are both rich and engaging, yet difficult to learn effectively. For this reason, the book not only provides a complete conceptual framework as a guide for thinking and analysis but also strives to expand the relevant knowledge of strategic management to create value for readers, enabling them to grasp the key principles of strategic thinking and decision-making and to appreciate the remarkable applications of strategic management concepts.
This book covers a wide range of classic cases from the Harvard Business School's strategic management curriculum. Based on a carefully refined strategic research framework, it provides in-depth analysis of 50 fascinating examples of strategic management and operations, illustrating the subtle art of applying strategy in practice. The book introduces the strategic thinking and successes and failures of world-renowned and successful companies such as IBM, Disney, NEC, Walmart, and Motorola. Strategic management is the topic in business management closest to advanced practice. Strategic decisions not only involve a broad scope of thinking but also have far-reaching impacts, considering extremely complex factors and undergoing highly dynamic processes. As a result, the concepts encompassed in strategic management are both rich and engaging, yet difficult to learn effectively. For this reason, the book not only provides a complete conceptual framework as a guide for thinking and analysis but also strives to expand the relevant knowledge of strategic management to create value for readers, enabling them to grasp the key principles of strategic thinking and decision-making and to appreciate the remarkable applications of strategic management concepts.
Harvard Strategic Management Decision Analysis and Classic Cases
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