Harvard Microcomputer Management Decision Analysis and Classic Cases

Author: Pan Helin / Country: Mainland China
Publisher:
Publish Date: 2006-06-01
Features: This book includes crisis management cases written by renowned professors from Harvard Business School, such as Richard S. Tedro, Lynn Sharp Payne, and Donna Salter. It combines guidance and analysis from famous management experts on their specific decision-making philosophies and techniques, aiming to convey the idea that "crisis not only means danger but also opportunity." The chapters are organized based on the internal and external factors that contribute to crisis formation. Each case follows a structure of decision background, decision analysis, decision action, and decision evaluation, allowing readers to experience global business wisdom and Harvard's supreme decision-making philosophy, thereby understanding the essence of crisis management.
Just as people get sick from viral infections, companies operating in business are vulnerable to various adverse factors in their internal and external environments, leading to various crises. However, effective crisis management can successfully prevent crises from occurring. Modern companies should possess a strong awareness of crisis management—only in this way can they promptly contain crises and ultimately achieve success.
This book includes crisis management cases written by renowned professors from Harvard Business School, such as Richard S. Tedro, Lynn Sharp Payne, and Donna Salter. It combines guidance and analysis from famous management experts on their specific decision-making philosophies and techniques, aiming to convey the idea that "crisis not only means danger but also opportunity." The chapters are organized based on the internal and external factors that contribute to crisis formation. Each case follows a structure of decision background, decision analysis, decision action, and decision evaluation, allowing readers to experience global business wisdom and Harvard's supreme decision-making philosophy, thereby understanding the essence of crisis management.
Just as people get sick from viral infections, companies operating in business are vulnerable to various adverse factors in their internal and external environments, leading to various crises. However, effective crisis management can successfully prevent crises from occurring. Modern companies should possess a strong awareness of crisis management—only in this way can they promptly contain crises and ultimately achieve success.