Real estate marketing

Author: Zhang Yuan, Su Xuan
Publisher:
Publish Date: 2006-06-01
Features: Based on the nature of real estate marketing and the theoretical knowledge applied in real estate marketing activities, this book systematically introduces the basic concepts, theories, methods, and techniques of real estate marketing. Its main contents include: Introduction to Real Estate Marketing. Real Estate Marketing Environment. Real Estate Market Research and Analysis. Real Estate Marketing Strategy. Real Estate Strategy. Real Estate Marketing Pricing Strategy. Real Estate Consumer Psychology and Buying Behavior Analysis. Real Estate Market Positioning Selection. Real Estate Enterprise Product Strategy. Real Estate Marketing Pricing Strategy. Real Estate Marketing Channel Strategy. Real Estate Promotion Mix Strategy. Real Estate Marketing Organization and Control. New Concepts in Real Estate Marketing. This book is a core textbook for the Real Estate Management direction of the Engineering Management major and is suitable for undergraduate majors in Engineering Management, Real Estate Management, Property Management, and other related fields involving real estate marketing. It can also be used as a reference for professionals in the real estate industry.