Jack Ma created the legend of a grassroots entrepreneur who disrupted traditional norms.

Author: Yang Aixiang
Publisher:
Publish Date: 2006-06-01
Features:
Directory: For countless entrepreneurs, Jack Ma is a role model. Originally an ordinary university teacher, he ventured into the business world and, in just 7 years, built China's largest e-commerce empire—Alibaba. Unlike those internet legends with glamorous backgrounds, Jack Ma was too ordinary. He hadn’t attended a prestigious university, didn’t understand computers, or networks, and knew nothing about software or hardware. He had no money, and when starting his company, he could only use his home as the office. But he had a dream, and he used his dream to attract and unite a group of dreamers. Their dreams and hard work brought capital’s favor, and with financial support, they gradually turned their dreams into reality. Jack Ma, like all grassroots entrepreneurs, could only rely on himself. This book tells the of such a grassroots entrepreneur—it is a comprehensive analysis of Jack Ma’s success journey. The author clearly analyzes Jack Ma’s success steps from aspects such as entrepreneurship, team building, financing, brand building, and business development. From this, you can also learn about the growth journey and profit model of China's largest internet company, Alibaba.