Survey Report on Chinese Consumer Culture

Author: Horizon Research Consultancy Group
Publisher:
Publish Date: 2006-06-01
Features: The content of this book includes two parts: social culture and consumer culture of social groups, each part containing several subgroups or thematic studies. At Horizon, this work is handled by Indicator Data, with professional researchers responsible for its organization. As early as the founding of Horizon, the company advocated and guided the study of consumer culture among social groups, which gradually evolved into being managed by dedicated individuals and specialized institutions. Today, global readers can quickly access Horizon's weekly data reports on the current state and changes in Chinese social culture and consumer culture through nearly 800 media outlets in various languages. Over time, the value and commercial value of this series of studies have been recognized by an increasing number of people. For this reason, Guangming Daily Press has published this report, reflecting the press's foresight and wisdom in selecting this topic, while also ensuring that these unique research findings can be accessed by a broader audience, particularly those in the business field. This is a significant contribution to the promotion and dissemination of research on consumer culture among social groups and its findings.