Publishing Adventure

Author: (Japan) Yoshikazu Nagakawa
Publisher:
Publish Date: 2006-06-01
Features: "The Great Collapse in Publishing" sparked a strong response within the industry, offering a "diagnosis of the industry's illness" that led people to seek solutions to its. As a companion to "The Great Collapse in Publishing," "The Great Adventure in Publishing" provides the "remedy," featuring successful models from 13 Japanese publishing companies that are highly practical and "can serve as a model for revitalizing the entire publishing industry." These insights are equally valuable and operationally meaningful for the development of the Chinese publishing industry. Behind the industry's downturn, many publishers still dare to take risks and achieve excellent results in adversity. Renowned Japanese publishing industry expert Yoshikazu Nagakawa conducts "case analyses" of these successful publishers, detailing how they operate in books, magazines, audiovisual and electronic publishing, online publishing, and digital publishing under the backdrop of "the great collapse" and "long-term stagnation." He also explores how they handle relationships between publishers and book trading companies (wholesalers), publishers and bookstores, publishers and authors, publishers and readers, publishers and other publishers, as well as the publishing industry and related sectors. Although "each has its own methods," the ultimate goal is the same: "to publish great books and sell them effectively, finding prosperity amid the collapse." In fact, as long as you dare to break the mold, you will achieve breakthrough development, because publishing is also an "adventurer's game"!