Wireless Marketing - Interactive Adaptability of the Fifth Medium

Author: Zhu Haisheng
Publisher:
Publish Date: 2006-06-01
Features: "Wireless Marketing: The Interactive Adaptability of the Fifth Medium" is another masterpiece by Mr. Zhu Haisheng following "The Fifth Medium: Audience Segmentation and Targeted Communication in Wireless Marketing." For mobile media, if "The Fifth Medium" answers the question "Who am I," then "Wireless Marketing" explores the practical questions "What can I do" and "How do I do it" based on "The Fifth Medium." Essentially, it discusses the marketing applications of the fifth medium, which is the theme of this book: wireless marketing. This book is based on domestic and international wireless marketing cases, with the media mindset of mobile communication as its thread, focusing on discussing wireless marketing solutions. It analyzes the operational process and characteristics of wireless marketing, using the representative wireless marketing cases handled by Feituo Wireless, a pioneer in China's wireless marketing industry, as a backdrop. The book provides a detailed introduction to wireless marketing solutions based on the Mobile DreamNet platform and creatively proposes a new conceptual framework for wireless marketing theory: the 4I Model. The book presents novel and profound insights, spanning multiple industry fields, reflecting the author's rich practical experience and broad vision. The publication of this book pioneers the establishment of a Chinese wireless marketing theory system and offers valuable theoretical exploration for the diverse wireless marketing practices in China.