Travel Agency Operations and Management - (Third Edition)

Author: Liang Zhi
Publisher:
Publish Date: 2006-06-01
Features: In this book, the author draws on the latest research findings from domestic and international experts on tourism enterprise management to introduce advanced theories of tourism enterprise management to students. At the same time, the author conducts an in-depth field study of China's tourism industry, understanding and analyzing its successful experiences and the reasons for its setbacks, presenting an objective account to students to comprehensively reflect the current operational and management status of the tourism industry and the challenges it faces. This aims to enable students to stay updated on industry trends, learn the latest knowledge in tourism enterprise management, and quickly adapt to job requirements after graduation, becoming qualified tourism enterprise management professionals. This book is a long-term tourism professional textbook designed to cultivate students' practical operational and management skills. In addition to elaborating on tourism enterprise management theories, the author provides numerous management case studies and has compiled a variety of classroom discussion questions, review questions, self-assessment questions, and case analysis questions to help students not only understand the origins of theoretical knowledge but also acquire more practical operational and management skills in the tourism industry.