Travel Economics

Author: Li Xinjia
Publisher:
Publish Date: 2006-05-01
Features: From the perspective of vocational education development requirements and the tourism economy development situation, on the one hand, by 2010, the annual enrollment scale of secondary vocational education will reach 8 million, and the annual enrollment scale of higher vocational education will account for more than half of the total higher education enrollment, making vocational education a crucial component of China's education system. On the other hand, the vigorous development of the tourism industry, as well as its unique role in addressing employment, especially in resolving employment for women, young people, and vulnerable groups in rural and remote areas, ensures that the development of tourism will receive strong support from all levels of government, thereby driving the rapid development of tourism vocational education. From the perspective of textbook compilation, the "Decision of the State Council on Vigorously Developing Vocational Education" issued in October 2005 conveys at least two messages: first, vocational education reform should be job-oriented, and therefore textbook compilation should emphasize the cultivation of practical skills; second, vocational education is an important pathway for comprehensively improving the quality of the national population, and while highlighting practical skills, vocational education should also strengthen the development of abilities, particularly the ability to think critically. This textbook briefly introduces topics such as tourism demand theory, tourism consumption behavior, tourism supply theory, tourism destination development, tourism supply-demand regulation, tourism development models and strategies, tourism industrial structure, tourism industry market behavior, and tourism economic impact and measurement. Cases and additional materials are inserted after key points for students to expand their reading. Each chapter includes a case analysis that summarizes the chapter's content through the analysis of a comprehensive case, helping students consolidate their understanding of the key points.