Win. Loyalty - The Two-Way Loyalty Path of Employees in Fortune 500 Companies (The Two-Way Loyalty Path of Employees in Fortune 500 Companies)

Author: Liu Siwei
Publisher:
Publish Date: 2006-06-01
Features: This is a management training model that truly achieves upward and downward interaction between enterprises and employees. For employees, loyalty is a work attitude; for enterprises, loyalty is not just about employees. Loyalty comes from mutual recognition between the enterprise owner and employees. One-sided affection cannot lead to loyalty. Only through two-way interaction can loyalty be achieved. This book follows this line of thinking: "Securing people" is the ultimate goal of management. Based on the maximization of enterprise interests and referencing the perfect standards of satisfied employees cultivated by the world's top 500 companies, it attempts to build a bridge of interactive communication between employees and bosses, emotions and material benefits, human nature and money, and enterprises and employees. This book will teach you how to profoundly influence employees through leadership missions and planning corporate visions, enabling employees to build an honest heart within themselves. The book cites numerous successful cases of excellent enterprises treating their employees, demonstrating that enterprises must adopt the right philosophy to address employee management. Only satisfied employees can bring substantial returns to the enterprise. Satisfied employees exhibit higher loyalty to the enterprise, and loyal employees can create performance for the enterprise. This book is also an excellent work that predicts the new trends in world management. By summarizing the development history of contemporary management over the past 100 years, it clearly states that modern management has entered the era of heart-based management.