Value Chain of the Television Industry - Theory and Cases

Author: Li Lan
Publisher:
Publish Date: 2006-06-01
Features: Based on an analysis of the theory of the television industry value chain and the development status domestically and internationally, this book explores the possibilities of resource sharing and industrial value chain linkage for television media enterprises under the current policy environment of the television industry. It also analyzes strategic measures to enhance the core competitiveness of television media enterprises through the integration system of the television industry value chain. Additionally, it offers suggestions for diversified capital operations and industrial value chain expansion for television media enterprises, and further discusses how television media enterprises can establish new television industry value chain models in digital television operations.