$1 Million Dollar Sales Letter - The Wealth Secret to Skyrocketing Your Bank Deposits

Author: Robert Collier
Publisher:
Publish Date: 2006-07-01
Features: Robert Collier was an unprecedentedly great writer of sales letters and advertising copy. His specialty was selling books, and he believed that anyone who could sell books through writing letters or advertisements could sell anything. Collier sold a well-known book series called "The Harvard Classics." The appeal of this series lay in the ability to receive a classical education without attending school. He also wrote advertisements for O. Henry's books, including the beloved "The Gift of the Magi" and Wells's "Outline of World History." In the book "The Million Dollar Letter," Collier shared "how he did it." In this book, these 15 good letters were painstakingly selected from ten thousand good letters and are considered some of the best sales letters to date. The book was first published in 1934, and after all these years, the techniques and principles he used back then remain highly effective today. Experienced copywriters regard this book as an invaluable reference for published sales techniques. Collier explained that to write successful advertisements, the author must enter the reader's mind and speak to them. He said that successful sales letters read like a letter written to a good friend, sharing an exciting discovery that will benefit the reader or recipient. If you want to choose someone in the U.S. who can write sales letters for you and help you achieve the desired results, Robert Collier might be the right person for the job. In the field of selling goods through mail, he had years of successful experience, selling a wide variety of products, from excavators to fertilizers, books, umbrellas, socks, stocks, bonds, and services. Through his letters, he earned billions of dollars for his employers. As a result, today, he has become the best author of successful sales letters in the U.S.