Marketing Slogans - Ask the Right Questions to Earn Big Money - Best Marketing Slogan Operation Manual

Author: Sun Xiaoqi
Publisher:
Publish Date: 2006-06-01
Features: You can create a card. The card should be exquisite, with the same size as a playing card, and have the following words printed on it: Extra Income, Financial Freedom, Self-Employment, More Free Time, Personal Growth, Helping Others, Making Friends, Retirement Security, Leaving a Legacy. Holding this card, you can say, "Mr. ××, this card has 9 options. Which option do you think is most important to you? If you had to choose, what would you pick?" I would choose 'Personal Growth.' The other person might say, "You chose Personal Growth. What would be your second choice?" You can continue asking him. If the customer says, "My second choice is Extra Income," you can ask, "What would be your third choice?" "My third choice is Financial Freedom. What would be your fourth choice?" You can keep asking like this, and you will be able to understand his core values and his value hierarchy. Once you know what the other person values, you'll know what they like and dislike, and you'll know what to say and what not to say. The card you create is an effective secret weapon for sales, it can help you solve many problems, and give you a helping hand in your direct selling career. If this card is combined with the following 5 golden questions, it will be a game-changer for your direct selling business. Which 5 golden questions are they?
(1) What is your top priority? No matter what they choose, you can ask the second question.
(2) Why did you choose this? Explore the reason behind their choice.
(3) Why is this so important to you? They will tell you how important it is to choose this.
(4) What if you don't have this opportunity? This is about amplifying the pain of losing the opportunity.
(5) Why are you concerned about this?
Now, let's look at an example of using these 5 questions for sales.
"Mr. ××, among these options, what is your top priority?"
"For me, it might be Financial Freedom."
"Why did you choose this?"
"Because I have to do two jobs to earn money to pay off debts. I also need to save an education fund for my child. I want my child to receive a good education and not always struggle for money."
"Why is this so important to you?"
"As I said, I want to pay off my mortgage and give my child a good education. My parents had to work hard just to barely make ends meet. I don't want to live the same kind of life as them."
"What if you don't have Financial Freedom?"
"I would live the same life as my parents. That is, my life would be very tight, and the money I earn would barely cover my expenses."
"Why are you concerned about this?"
"As I said, if I don't achieve Financial Freedom, life will always be a struggle. Who wants that?"