Principles and Practices of Pharmaceutical Marketing

Author: Zhang Rong
Publisher:
Publish Date: 2006-06-01
Features: This book is based on fully absorbing and drawing on the basic theories and latest achievements of domestic and international marketing principles research and business applications. It integrates the strengths of various schools and focuses on development and innovation. It authentically reflects and conducts exploratory research on many new phenomena and issues emerging in the pharmaceutical marketing field in recent years, striving to reflect the latest level of development in pharmaceutical marketing research. In terms of content organization, the book is guided by the job responsibilities of marketing personnel in different types of pharmaceutical companies, emphasizing the close integration of theory and corporate marketing practice. It specifically proposes various practical and effective marketing strategies and techniques. At the same time, it provides in-depth explanations through a large number of vivid case studies and skill training through various practical exercises. Therefore, this book has direct guiding significance and practical value for enterprises to carry out marketing activities. It can not only serve as a teaching material for vocational colleges and polytechnic schools but also be used for corporate marketing personnel training and self-study.