Path to Rapid Growth for Small and Medium Enterprises

Author: Sun Xianhong
Publisher:
Publish Date: 2006-06-01
Features: This book uses numerous vivid, lively, and real-life cases to interpret the effective ways for China's small and medium-sized enterprises to grow rapidly and healthily. Some of these cases come from the rapid growth experience of excellent enterprises in China, such as Mengniu. Others come from the author's hands-on experience as a renowned strategist and entrepreneur engaged in corporate management and consulting services, as well as the first-hand data from the companies he has served. Although there are no profound theories, they all stem from frontline practice and are tested business truths. Some insights are worth their weight in gold, and with your active application, they can create tens of thousands or even millions of value for you. The book consists of seven chapters, including "Broad Marketing Strategy with a Vision for the Nation and the World," "Social Resource Integration with Focus on Control, Not Ownership," "Original Accumulation Law with Virtual Selling and Model Management," "Competitive Advantage Principle of Capturing Minds and Brand Positioning," a strong awareness of advertising promotion, the idea that corporate culture is also productive, and "Thoughts Determine Outcomes." The book is illustrated and easy to understand, offering great insights upon reflection. It is suitable for senior management teams, marketing managers, advertising managers, and readers interested in entrepreneurship. The book consists of seven chapters, including "Broad Marketing Strategy with a Vision for the Nation and the World," "Social Resource Integration with Focus on Control, Not Ownership," "Original Accumulation Law with Virtual Selling and Model Management," "Competitive Advantage Principle of Capturing Minds and Brand Positioning," and a strong awareness of advertising promotion.