MBA Classic Collection: Market-Oriented Management

Author: Frederick W. L. Westerhoff Translated by Hong Ruibin
Publisher:
Publish Date: 2003-03-01
Features: In Market-Oriented Management, Frederick W. L. Westerhoff conducted an in-depth study of global industries and made groundbreaking contributions. He integrated all aspects of corporate strategy, structure, and culture—including R&D, manufacturing, finance, human resources, and sales—into marketing concepts. Crucially, he explains how to apply these concepts within an enterprise, enabling managers to clearly understand the latest theories and insights emerging from management schools.