21st Century Television Culture Survival

Author: Gao Xin
Publisher:
Publish Date: 2006-06-01
Features: With the advent of the 21st century, television faces severe challenges in its survival. If the 20th century was the era of television, then as history enters the 21st century, this "big boss" of the media industry has tragically become a "traditional media" under the impact of the emerging "fourth media" of the internet. It begins to join forces with outdated print media and radio media. This book attempts to explore the survival methods, conditions, context, and realities of Chinese television culture from multiple perspectives, levels, and fields. Through realistic analysis, it places Chinese television culture within the network of key conditions that influence human lifestyles, ways of thinking, and modes of existence—material, ideological, and especially the various developments in science and technology—and anticipates its future direction, pulse, and possibilities.