Public Relations in Tourism (Second Edition)

Author: Yang Zhekun
Publisher:
Publish Date: 2005-01-01
Features: This revised edition, while maintaining the original textbook's focus on fundamental theories and practical operations, has undergone significant adjustments tailored to the characteristics of higher vocational education. The adjustments primarily involve three aspects: First, the textbook format has been revised, drawing on valuable aspects of similar textbooks from abroad and designed by the editorial committee as a whole. Second, the content emphasizing practicality has been strengthened to suit the needs of higher vocational education, with an emphasis on cultivating hands-on skills. Third, the readability of the textbook has been highlighted, building upon the original edition and emphasizing its lively and engaging elements.