Company Strategy -- The Resources and Scope of the Enterprise

Author: David J. Collins et al., Wang Yonggui et al. Collins
Publisher:
Publish Date: 2000-03-01
Features: This book studies strategy from the perspective of a company's resources and scope. Its core idea is that a company's competitive advantage is built upon the unique resources it possesses and the way it allocates these resources in a specific competitive environment. It integrates analysis at both the corporate and business levels: on one hand, it acknowledges the differences between these two levels, and on the other hand, it recognizes that they overlap in many important aspects. Many of the book's ideas, such as the "Value Creation Zone" and the "Corporate Advantage Triangle," are the result of the authors' years of dedicated research. As a textbook for Harvard Business School, the book has attracted a wide range of students, including those who aim to become consultants, investment bankers, or stock market analysts in the future, as well as those who aspire to inherit their family businesses, seek long-term career development in large companies, and aim to become general managers.