Advertising production - (includes 1 CD)

Author: Ding Jianchao
Publisher:
Publish Date: 2006-05-01
Features: Advertising Production is the sister book to Advertising Design. Advertising Design focuses on design, aiming to enhance readers' artistic literacy and broaden their horizons through the appreciation of numerous classic advertising design works. In contrast, Advertising Production emphasizes production, covering how designers use design software such as Photoshop, Freehand, and Illustrator to create advertisements after developing an advertising plan and concept. The book then delivers these designs to printing factories for film output, sampling, and printing. This book summarizes the strengths of previous similar publications and systematically introduces the theoretical foundations of advertising creativity, visual materials, visual thinking, color, layout, typography, and advertising production examples, such as: advertising text, color, layout, poster advertisements, advertising brochures, advertising illustrations, newspaper advertisements, journal advertisements, folded brochures, and outdoor advertisements. Following the principle of simplicity and gradual progression, the book first explains the theoretical foundations of advertising production, then presents practical examples of advertising effects. Each example includes three parts: appreciation, creative explanation, and production steps, making the content clear and easy to understand. A CD is included with the book, containing: color illustrations, source files of all examples (in formats: .psd, .ai, or .eps), and a wealth of material images. This is one of the book's major features. Advertising Production is suitable for students of art design, visual communication, and computer art majors in art colleges across the country, as well as those who wish to teach themselves in the field of art design.