How the Rong Family Became Rich for Three Generations

Author: Lü Shuchun
Publisher:
Publish Date: 2006-06-01
Features: In the history of China, there was a prominent and highly legendary wealthy family that stood tall in the Chinese business world with its century-old prosperity. It broke the ancient saying "wealth does not last for three generations" with its glorious success spanning over four generations. This family is the renowned Rong family, famous both in China and abroad. For many years, the Rong family has nurtured outstanding talents in various fields for the nation, with business professionals being particularly prominent. From the founding ancestors Rong Zongjing and Rong Desheng, known as the "Wheat Flour King" and "Cotton Yarn King," to the second-generation leader Rong Yiren, known as the "Red Capitalist," Vice Mayor of Shanghai, and Vice President of the country, from the third-generation descendant Rong Zhijian, known as the "richest man in China," to the fourth-generation descendant Mingjie, a rising star in the business world, all have demonstrated extraordinary business talents. For nearly a century, they have skillfully navigated the ever-changing business landscape, becoming the pioneers of Chinese national enterprises. Looking ahead, "In the world of business, the future still belongs to the descendants of the Rong family."