Production and Operations Management

Author: Ren Jianbiao
Publisher:
Publish Date: 2006-06-01
Features: Production and Operations Management has always been one of the key elements worldwide for improving productivity. As a textbook aimed at cultivating applied talents, the purpose of this book is not merely to tell readers what enterprises are doing through production and operations management to create competitive advantages, but also to show readers how to create competitive advantages in the market through a series of practical and applicable methods and tools. Its features are reflected in: closely integrating with the actual operational environment of enterprises, emphasizing the use of scientific methods and clear logic to understand and master the knowledge system of production and operations management. In terms of content organization, it strives to cover some of the new and important issues faced by production and operations management personnel, while introducing relevant basic management methods, management tools, and specific practices and successful experiences of many companies. In terms of content elaboration, it emphasizes the readability, vividness, practicality, and operability of the entire book. It focuses on the organic combination of text, charts, and tables, supplemented by practical cases, aiming to provide students with limited understanding of enterprises with a more intuitive understanding, while cultivating their ability to analyze and solve practical problems using theoretical knowledge. In terms of content arrangement, special designs such as learning objectives for this chapter, introductory examples for this chapter, reflection questions for introductory examples, management practice columns, chapter summaries, comments on reflection questions for introductory examples, review and discussion questions, and reading materials for this chapter are included, aiming to make this book an engaging and interesting read. The book is also accompanied by free downloadable PPTs and reference answers to exercises for convenient teaching and learning (download link: www.hxedu.com.cn).