Alibaba E-commerce Basic Certification Tutorial

Author: Alibaba (China) Network Technology Co., Ltd.
Publisher:
Publish Date: 2006-06-01
Features: This book is the textbook for Alibaba's E-commerce Basic Certification, divided into four parts: E-commerce and Alibaba, B2B, C2C, and Online Payment and Trust-Based Transactions. It first introduces the basics of e-commerce; then explains Alibaba's Chinese and international websites in detail, describing how users can conduct business-to-business trade activities on Alibaba, especially how members of the Alibaba TrustPass and China Supplier program can leverage the Alibaba platform for domestic and international trade. It also covers how to find affordable and high-quality products on Taobao and how sellers can open stores and sell products on Taobao, as well as how to make secure payments through Alipay to complete the two-way flow of funds and goods. Finally, it introduces Alibaba's online trust system. The content of the book is progressive and easy to understand, making it suitable as a certification textbook or as a self-study guide for e-commerce professionals in enterprises.