Chain commercial marketing and management

Author: Tang Shuliang, Editor-in-Chief
Publisher:
Publish Date: 2006-07-01
Features: This book primarily introduces an overview of chain business operations, the strategies and tactics adopted in chain business operations, as well as the various management and control aspects of chain business. It explores and studies the business models of chain business enterprises and their development issues from the perspectives of marketing and management. The key features of this book lie in its systematicity, practicality, operability, and timeliness. The book strives to provide comprehensive and systematic knowledge with strong targeting, using up-to-date and engaging materials. The language is concise, vivid, and easy to understand. It can serve as a textbook for students in higher vocational and technical colleges, adult higher education institutions, marketing majors, business management majors, etc. It can also be used as a training and self-study resource for relevant personnel in chain business enterprises, as well as a reference book for researchers in related fields.