Marketing Class on Monday Morning - 10 Weeks to Become an Excellent Marketing Manager (2nd Edition)

Author: Angela Hutton (UK)
Publisher:
Publish Date: 2006-05-01
Features: Marketing can help you understand the fierce market competition rules, while the brainstorming of new thinking focuses on perfecting business strategies. The author breaks the mold by combining a strong interest in the development of marketing theory with the practical challenges encountered in marketing strategy and execution, as well as customer orientation in the corporate environment. It is important to know that the key to success lies in planning—marketing starts with planning! Once a week, the marketing course supercharges your marketing mindset, for 10 consecutive weeks, making you an outstanding, top-tier marketing manager! Marketing enables readers to understand the fierce market competition planning, while the brainstorming of new thinking helps readers focus on perfecting business strategies. The key to success lies in planning—marketing starts with planning. Marketing plans are crucial to the success of any organization. Only by conducting marketing correctly can you achieve the maximum return with the minimum output. This book teaches readers how to become excellent marketing managers with a supercharged marketing mindset. Marketing enables readers to understand the fierce market competition rules, while the brainstorming of new thinking helps readers focus on perfecting business strategies. The key to success lies in planning—marketing starts with planning. Once a week, the marketing course supercharges your marketing mindset, for 10 consecutive weeks, making you an outstanding, top-tier marketing manager! Marketing plans are vital to the success of any organization. Only by conducting marketing correctly can you achieve the maximum return with the minimum output. This book teaches readers how to become excellent marketing managers with a supercharged marketing mindset. In this book, the author attempts to provide an easy-to-follow procedural guide. This step-by-step approach offers a blueprint for developing a customer-focused business and marketing plan. The management tools are surprisingly flexible and applicable to various situations and scenarios. Just like any other skill, with the help of these tools, your abilities and confidence can be enhanced through practice. The planning framework provides a methodology that establishes a logical structure for the process, allowing you to set your personal style and timeline to meet your own and your company's needs.