Logistics customer management

Author: Lei Lifang
Publisher:
Publish Date: 2006-05-01
Features: This book primarily includes the following content: basic theoretical knowledge of logistics customer management, collection and organization of logistics customer information, logistics supply chain customer management, logistics warehousing customer management, logistics transportation customer management, logistics distribution customer management, methods for developing logistics customers, and strategies for retaining logistics customers. The book features up-to-date content, concise explanations, typical case studies, and is tailored to the characteristics of secondary vocational education and the market demand for logistics professionals. It disseminates new theories, perspectives, and methods while emphasizing the cultivation of students' basic analytical skills and practical operational abilities. This book can serve as a teaching resource for secondary vocational schools in logistics, marketing, e-commerce, and economic management, as well as an in-service training manual and self-study reference.