Third wave

Author: (American) Alvin Toffler
Publisher:
Publishing Date: 2006-06-01
Features: An immortal classic that has guided generations toward the future, its intellectual shockwaves continue to resonate. Bestselling for over twenty years, translated into over thirty languages, and published worldwide with millions of copies. A monumental work! Toffler traverses time and space, absorbing vast amounts of information—from family life to microbiology—and integrates it into a unique historical perspective. Without a doubt, this is a groundbreaking classic! —The Washington Post Toffler's perspective is so sharp and unique that no one can match it. His works serve as an eternal guide to understanding the present and future of humanity. —Business Week A masterpiece of a classic Toffler transcends all ideologies and scientific predictions, highlighting his extraordinary vision. Please read carefully, it's truly not to be missed! —Le Figaro (French) A truly great work Alvin Toffler has once again presented humanity with a timeless masterpiece! —The Guardian (British)
The future Toffler foresaw over 20 years ago includes: the rise of multinational corporations, the invention of computers enabling SOHO (work from home), people breaking free from the 9-to-5 work constraint, the disintegration of the nuclear family, and the rise of the DIY (Do It Yourself) movement. As time passes, we now realize that most of Toffler's predictions have come true. The impact of The Third Wave on people's minds when China first opened its doors still resonates today. In this book, Toffler divides human society into three stages: The First Wave is the agricultural stage, starting around 10,000 years ago; the second stage is the industrial stage, starting in the late 17th century; the third stage is the information (or service) stage, starting in the late 1950s. We are currently experiencing the Third Wave society as described by Toffler, where waves of change overlap, creating conflict and pressure, but also bringing renewal and opportunity. The intense impact of this great transformation makes us feel turbulent and uneasy, but Toffler's works provide us with a clear direction. Toffler may not have brought us direct wealth, but he gave people a dream. Years later, the young people who once read Toffler have become pillars of China's economic construction, and his ideas continue to guide them in "creating the future." At the beginning of the new century, let us revisit this classic work by Toffler and feel his astonishing passion and prophecy!
This book is divided into four parts and 18 chapters, covering main topics such as: major competitions, the structure of civilization, the invisible axe, breaking norms, the power of technocrats, potential blueprints, national fervor, and the dynamics of empires, among others.