Author: Zhang Zhonghua
Publisher:
Publish Date: 2003-06-12
Features: "Investment" is one of the textbooks for Master of Business Administration (MBA) students. This book is divided into four parts:
Part 1: General Principles of Investment. This part explores the general principles of investment, including the definition of investment; the relationship and differences between industrial investment and securities investment, direct investment and indirect investment; the objects, scope, and methods of investment research; the two basic modes of investment operation; the intrinsic mechanism of investment decisions; and reforms in investment decision models.
Part 2: Industrial Investment. This part focuses on the basic procedures of industrial investment; the key factors to consider in industrial investment decisions; and the fundamental methods of industrial investment analysis.
Part 3: Securities Investment. This part emphasizes the basic structure of securities markets; the fundamental process of securities investment; fundamental analysis of securities investment; technical analysis of securities investment; and securities investment portfolio.
Part 4: Macro Investment. This part highlights the role and function of investment in the national economic process; the laws governing investment growth and fluctuations; the patterns of investment structure changes; regional allocation of investment; and the regulation of investment by fiscal distribution and financial policies.
MBA—Investment Science
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