MBA—International Business and Multinational Corporations

Author: Yang De Xin
Publisher:
Publish Date: 2003-06-12
Features: This book is based on enterprise management and elaborates on it from a management perspective. While addressing both parent company management and overseas subsidiary management, it primarily focuses on strategic management of the parent company. The book combines the description of management theories and methods with detailed introductions to operational principles, aiming to broaden readers' perspectives while equipping them with the necessary practical skills. It dedicates significant space to systematically introducing the international business environment, designed to familiarize readers unfamiliar with cross-border operations with the stage of such operations. Each chapter includes corresponding cases, and efforts are made to select comprehensive examples that are valuable for Chinese enterprises at the current stage, providing readers with material for reflection during their learning process. If readers engage in case discussions during their studies, they will achieve better results.