Management

Author: Rich Griffin (USA)
Publisher:
Publish Date: 2006-06-02
Features: This book aims to challenge the writing of modern introductory textbooks. First, introductory textbooks must be comprehensive. Second, they must be both accurate and concise. Third, since management is a practical activity, the textbook must maintain a connection with the real world. Fourth, the content of the textbook must be updated in a timely manner. Fifth, it must also be interesting and engage students. To fully understand the role and scope of management in contemporary society, students must be shown how management concepts are applied to the real world through examples. This book primarily relies on researched examples to illustrate the application of theory in the real world. These examples vary in length but are highly current. Each chapter concludes with a detailed case study. The cases used in this edition are all new and specifically written for this textbook.