Effective Management of Small Businesses - Entrepreneurship in Practice (7th Edition)

Author: (USA) Scarbrough N.M., (USA) Zimanla T.W. (), Lou Zun et al. (Translation)
Publisher:
Publish Date: 2006-05-01
Features: Effective Management of Small Businesses – Entrepreneurship in Practice (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The book is centered around entrepreneurs and business managers, following the logical sequence of challenges small businesses may face from establishment to growth. It thoroughly discusses how to develop reliable business plans for entrepreneurial preparation, financing issues most entrepreneurs are concerned about at the outset, as well as sensitive profit and personnel management issues during the development of small businesses. The book provides numerous actionable practical techniques and inspiring, illustrative case studies. One of the most distinctive features of the book is its practicality. Each chapter includes:
- The "Entrepreneur's Journey" column, which shares real-life success stories and lessons from failures for readers to learn from;
- The "Winning Competitive Advantage" column, which offers feasible suggestions for specific problems;
- The "Global Small Business" column, which highlights important opportunities in the global business landscape for students.
At the end of each chapter, in addition to a "Chapter Summary" aligned with learning objectives and corresponding discussion questions, there is a novel hands-on exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing numerous online references and examples of entrepreneurs developing their digital skills, each chapter includes the "NetLinks" column, which introduces how to leverage online resources and use the internet as a business tool, helping readers become more "internet-savvy" entrepreneurs and harness the power of the internet to grow their businesses.
Target Audience: Business administration students and faculty, aspiring entrepreneurs, and current entrepreneurs and business managers who are establishing and operating their own enterprises.