Advanced Business Administration Core Courses - (Volume 1 and 2)

Author: Wu Gengsheng
Publisher:
Publish Date: 2006-05-01
Features: In recent years, EMBA education programs for senior management personnel in enterprises and governments have been successfully implemented in some key universities in China. However, high-quality teaching materials tailored to the characteristics of EMBA education are rarely available. To meet the teaching needs of universities and social training institutions, the School of Continuing Education at Tsinghua University has organized the compilation of this core course textbook for EMBA. The features of this book are as follows:
Excellence in Quality
The compilers aim to condense the essence of contemporary management and create a premium textbook for EMBA students. After repeated selection and refinement, this book condenses the content of eleven core courses that EMBA students should master, covering the essential aspects of modern advanced business education.
Inheritance and Innovation
During the writing process, this book consistently adheres to principles such as systematicity, integration, innovation, and readability, as well as the combination of theory and practice, and the integration of foreign management concepts with Chinese realities. It provides a comprehensive overview of various management disciplines while highlighting key points and strives to reflect the latest achievements in Chinese and foreign management studies.
Collective Wisdom
The compilation of this book represents the collective wisdom of a group of outstanding middle-aged and young scholars and experts from the School of Economics and Management, School of Public Policy and Management, and School of Humanities at Tsinghua University. It serves as both a training textbook for EMBA and a reference for senior management personnel in enterprises and governments for self-study.