Operations Management Principles - [6th Edition] (English Edition)

Author: Hai Ze
Publisher:
Publish Date: 2006-04-01
Features: The entire series covers the main courses of Peking University's MBA program, including: Management, Marketing, Strategic Management, Management Information Systems, Operations Management, Human Resource Management, Business Communication, International Finance, Financial Management, Decision Analysis, Monetary Banking, Accounting, and more. In addition to the main courses, several advanced elective courses have been added, including: International Accounting, Organizational Behavior, Investment, Business, Financial Statement Analysis, Management Accounting, Management Communication, Business Ethics, and Entrepreneurship. The selection of this series is generally based on the following principles: (1) Emphasize "newness." Overcome the drawbacks of outdated and backward textbook knowledge, with most textbooks published in sync with their original foreign versions. (2) Emphasize "quality." The series includes textbooks used by renowned universities such as Harvard University, Stanford University, and the Massachusetts Institute of Technology, such as Management, Marketing Management Framework, Management Information Systems, Human Resource Management, Financial Accounting, Management Accounting, and Quantitative Analysis for Management. The series also features academic masterpieces by distinguished scholars such as Stephen P. Robbins, Philip Kotler, and Charles T. Horngren. (3) Emphasize "excellence." Most textbooks have been revised multiple times and continuously improved and refined.